ANN MARIE MATHIS A.K.A. //

Creative Director
Digital and Social Strategist
Conceptualizer
Emerging Media Enthusiast
Virtual World Content Creator
Art Director

CONTACT //
annmathis@gmail.com
347.228.7514




Clients: Coca-Cola, JCPenney, Kraft Foods, Oscar Mayer, Kraft Natural Cheese, Philadelphia, Cracker Barrel, Alamo Rental Car

Focus: Digital, Emerging and Social Media Campaign Development

Responsibilities: Assist Executive Creative Director with management of fast growing team of Art Directors, Designers, Writers and Developers. Provide concept, execution and thought leadership to numerous accounts and new business efforts.

Approach: Elevate existing design and social media practice to embrace big ideas and a holistic approach to digital campaigns.

Notable Projects: Coca-Cola Tumblr, KraftFoods.com, Philly Cooking Creme, Alamo Insiders



Clients: Samsung NA Consumer Electronics, Mobile, and Information Technology Division

Focus: Emerging and Social Media, User-Generated Content, Integration of Online and Offline Ideas, Online Marketing

Responsibilities: Help set strategies and goals for assignments. Work with cross-disciplinary teams to define communications platforms. Inspire and lead creative concept development and execution. Procure vendors, build partnerships, manage resources, meet financial goals, minimize staff turnover and grow digital and integrated business.

Approach: Bring social philosophy to the workplace by sharing trends, holding lunch and learns, contributing to the company blog and newsletter, starting a social media practice and bringing our company into Second Life.

Notable Projects: The WOW Challenge, Upstage UGC Contest, Jukebox Hero UGC Contest, Samsung Shout-Out



Clients: Wendy’s, Black & Decker, Nikon, Coca-Cola, Kohls, xBox Live

Focus: Online Brand Experiences, Online media, Rich Media, Websites/Microsites

Responsibilities: Creative strategy and vision, lead new business pitches and oversaw all phases of concept and creative production. Collaborated with general agency on integrated accounts. Department administration included employee reviews and career development, recruiting and resource management. Worked to meet overall business and financial goals.

Notable Projects: Wendy’s Good to Be Square, Nikon ‘[ography]’ Microsites, Coca-Cola.com, Coca-Cola Life Tastes Good Campaign



Clients: Oracle, Lucent Technologies, MCI Worldcom, Lillian Vernon Online, Guideposts Publications

Focus: Webcasts. eCommerce, Online Media, Websites, CRM/Direct Marketing, e-mail

Responsibilities: Oversee both online and offline direct mail efforts. Design and develop online communications for clients and new business initiatives. Managed and art directed various webcasts and event-based sites. Site architecture development, GUI design, hiring and supervision of creative staff and resource allocations.

Notable Projects: LillianVernon.com, Guideposts.com, Lucent Supercomm 98 & 99



Clients: FTD, Rogaine, Glaxo-Wellcome, Compuserve, Proctor & Gamble

Focus: CRM/Direct Marketing, Print, Custom Publications

Responsibilities: Managed and art directed all phases of CRM initiatives including Loyalty and Compliance programs. Concept and overall design for mailings and catalogs.



Clients: 800-FLOWERS, Carnation, AT&T, Nestle

Focus: CRM/Direct Marketing, Catalogs and Print

Responsibilities: All phases of art direction from concept to print production.



Concentration on Media Art, Advertising.