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Develop and apply overall creative strategy and vision for Samsung's North American Online Advertising. Work closely with North American Cheil offices to service Samsung lines of business including Consumer Electronics, Samsung Mobile and Samsung Experience. Oversee all phases of conceptual and creative development.
Partner closely with North American Creative Director to conceptualize ideas that span both traditional and online mediums. Contribute to overall growth of company by researching and implementing new media techiques (such as Cheil's Second Life virtual office located in New New York). Responsible
for creative team consisting of upwards of 13 full-time creatives, procurement and management of both outsource and freelance resources. Responsible for all department
administration and career development. Work closely with other Directors meet overall business objectives and
financial goals. |
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Responsible
for creative strategy and vision, leading new business pitches
and overseeing all phases of concept and creative production.
Work closely with general agency on integrated accounts. Primary
focus on online marketing campaigns. Responsible for department
administration including employee reviews and career development,
recruiting and resource management. Work very closely with upper
management to develop and meet overall business objectives and
financial goals. Clients include Wendy's, Black & Decker,
Nikon and Coca-Cola. |
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Oversee
Oracle online and direct mail efforts, with a creative staff
of nine employees. Design and develop online communications
for MCI Worldcom, Time Warner, Lillian Vernon Online, Guideposts
Publications, Dun & Bradstreet, Genesis Direct, and AAA Auto
Club. Managed and art directed various webcasts and event-based
sites for Lucent Technologies. Other responsibilities include
site architecture development, user interface, hiring and supervision
of creative staff, managing staff workload and project management.
Worked very closely with upper management on various new business
pitches. |
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Direct
mail, print advertising, DRTV spots for FTD, Rogaine, Glaxo-Wellcome,
Compuserve, and Proctor & Gamble. All phases of art direction
from concept to printed piece and supervision of freelance art
directors. |
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All
phases of production for direct mail, print advertising, and
DRTV spots for 800-FLOWERS, Fancy Feast, Carnation, AT&T,
and Nestle. |
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Concepts,
comps, and mechanicals for Maalox, Vagistat, and Dilacor XR.
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Concepts,
illustration, typesetting, and print production for Smirnoff
Vodka and Good Humor Ice Cream. New product development for
Dristan, Nestle, and Good Humor. |
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Concentration
on Media Art, Advertising. |
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Photoshop,
Imageready, Illustrator, Fireworks, Dreamweaver, Quark Xpress
and basic HTML. PC and MAC literate. |
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Building, marketing and virtually anything Second Life related, finding the next 'big thing', keeping up with technology and new media techniques, SHECKYS
girls night out, building websites for starving artists and landing a killer assignment. |
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SAMSUNG Upstage/YouTube Campiagn: 9+ YouTube honors including #1 Most Linked Music Video
SAMSUNG Upstage/YouTube Campiagn: Launch viral video receives 1.2 Million views in first 24 hours
SAMSUNG Upstage/YouTube Campiagn: AdRants Feature 04.27.07
SAMSUNG/NFL Shout-Out: 2007 Horizon Interactive Awards: Gold Award (Consumer Information)
SAMSUNG/NFL Shout-Out: AdCritic Feature 10.27.06
SAMSUNG/NFL Shout-Out: Featured in December 2006 Creativity Magazine
SAMSUNG/Superman Returns: 2007 Horizon Interactive Awards: Gold Award (Consumer Information)
SAMSUNG/Superman Returns: IAC Awards: Outstanding Microsite/Landing Page
SAMSUNG/Helix Music IQ: Webby Awards (Banner/Display Advertising: Business-to-Consumer)
SAMSUNG/Helix Music IQ: IAC Awards: Outstanding Microsite/Landing Page
SAMSUNG/Z5 Imagine Freedom: Horizon Interactive Awards: Silver Award (Consumer Information)
SAMSUNG/Z5 Imagine Freedom: Web Marketing Association's WebAward: Best Electronics Website
WENDY'S Goodtobesquare.com: 2006 ECHO Leader Award: Consumer Retail/Direct Sales
WENDY'S Goodtobesquare.com: 2005 London International Advertising Awards Interactive/Foods
NIKON [now!now!now!ography]: 2004 WebAward
NIKON [now!now!now!ography]: 2004 International Webpage Award Finalist
NIKON [now!now!now!ography]: 2004 Gold Addy Award
BLACK & DECKER Laser Levels Campaign: 2004 London International Advertising Awards Finalist
NIKON [seethelightography]: 2004 WebAward
NIKON [seethelightography]: 2004 International Web Page Award
NIKON [seethelightography]: 2004 Gold Addy Award
TOURISM IRELAND: 2003 ECHO Semi-Finalist
COCA-COLA "Life Tastes Good" Launch: Published in 2001 Graphis Interactive Design 2 Annual
COCA-COLA "Life Tastes Good" Launch: 2001 International Web Page Awards: CPG Website
COCA-COLA.com: Published in 2001 Graphis Interactive Design 2 Annual
COCA-COLA.com: 2001 International Web Page Awards: CPG Website
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