Creative Direction, Strategy.


This microsite is a backstage experience to the [seethelightography] print ad developed by McCann Erickson. The microsite gives the user, the professional photographer, insight into how the final ad image came to be: everything from how the same assignment was given to two different photographers to how the world famous photographers, David Alen Harvey and Steve McCurry felt about using the Nikon D100 Digital SLR for the first time.



Unavailable.


2004 WebAward - Outstanding Website WebAward

2004 International Web Page Awards - Certificate of Creative Achievement

Gold ADDY award - Mixed Media Campaign



Zentropy Partners (partnered with McCann Erickson)



Click here to view the microsite.