ASSIGNMENT: A Global Social Media Challenge for Samsung Mobile hosted by Ze Frank, well known for his online games, content and video blogs. The objective being to get consumers engaged thru and around mobile technology via a series of online challenges. Users are divided into 2 teams (based on one of two charities they’d like to play for) and asked to contribute content, comments and ratings. Each challenge theme inspired by Samsung’s Mobile phone innovations.

[ VIEW SITE ]

ASSIGNMENT: Mommy Blogger/Social Network to celebrate the launch of Samsung Washer and Dryers. This Samsung community launched with the help of 6 real moms who tried our new washers/dryers and shared their stories and experiences with us, and other moms (and dads) via the moms like us social network. The network attracted 30,000 members, hundreds of photos and well over a thousand comments in just a few months time. We enlisted the help of ‘The Pioneer Woman’, a popular mommy blogger to help start the conversations and keep content fresh and interesting.

Other helpful features included testimonials and how-to videos from our Real Moms, a Laundry and Stain Wiki, product reviews and polls.

RECOGNITION:
ad:tech awards: Best Social Media Marketing & WOM Campaign Finalist

[ VIEW VIDEO ] (42Mb)

ASSIGNMENT: Samsung named this music phone ‘The Juke’ which inspired the many elements of this integrated campaign. Everything from the classic tune from foreigner to the online contest, which crowned a ‘jukebox hero’. The contest itself was multi-faceted. It started with independent artists putting out the call to up and coming artists to submit an original music video, with 10k in prizes to the one who gets the most inclusions in a jukebox style playlist populated by YouTube, and able to be saved to social networks via a customizable widget.

[ VIEW MICROSITE SCREENS ] 
[ VIEW BANNER AD 1] [ VIEW BANNER AD 2 ] [ VIEW BANNER AD 3 ]
[ VIEW WIDGET SCREENS ]
[ VIEW YOUTUBE CHANNEL ] [ VIEW SEEDED VIDEOS: Kazi, Live, Cheever, Eric, Ross, Azuka, Thelonious ]
[ VIEW TV ]  [ VIEW PRINT AD ]  

ASSIGNMENT: A User Generated Content competition (done in 2005, before UGC was all the rage) that celebrated the NFL and Samsung HDTV. We built a virtual jumbotron that allowed users to send messages to their favorite (or not so favorite) NFL players. These ‘shout outs’ were voted on by consumers and the favorite each week ended up in NFL Stadiums nationwide. The idea was to apologize to players for yelling at them, because you didn’t see it right… of course if you had a Samsung HDTV, you’d have know exactly what really happened.

[ VIEW MICROSITE SCREENSHOTS ]  [ VIEW VIDEO SUMMARY ]  [ VIEW IN-STADIUM AD ]

ASSIGNMENT: To help launch the Upstage Phone from Samsung Mobile, we created a YouTube Lip-Sync contest. We kicked off with 4 videos we shot of friends and family, the one featured in advertising happened to be one I shot of my sister which got over 1 million hits within the first couple of days of the competition. We had over 300 videos submitted into the competition, the winner was shot by a teen who performed the entire song in reverse and then played it forwards.

[ VIEW ARCHIVED SITE ]  [ ARCHIVED YOUTUBE CHANNEL & VIRAL ]
[ VIEW BANNER 1 ]  [ VIEW BANNER 2 ]

ASSIGNMENT: Ozzy was well suited to help advertise Samsung’s mobile phone launches. The campaigns closely integrated with Leo Burnett’s TVCs, but took the campaign one step further into the interactive space. For Propel, the phone became the hero as Ozzy texted as his main method to communicate (because of course no-one could understand him otherwise). For the Jack, the smartphone became his personal assistant, who of course sold out to the tabloids. Samples below include the Ozzy said what? Rich media game and subtitler tool, and the Jack banner which gives away some Ozzy exclusives via the phone.

[ VIEW OZZY GOT JACKED RICH MEDIA ]  [ VIEW OZZY SAID WHAT RICH MEDIA ]  
[ VIEW OZZY NEEDS SUBTITLES RICH MEDIA ]

ASSIGNMENT: When I saw the contest created by Crayon and Coca-Cola, I knew I wanted to win because I’m a Second Life content creator, and also very familiar with the Coca-Cola brand. Winning the contest allowed me to work with some very cool people including the developers from Millions of Us, members of the crayon team (Joseph Jaffe, and CC Chapman/ Steve Coulson who are now with Campfire), and Michael Donnelly, Director, Worldwide Interactive Marketing at The Coca-Cola Company. I learned a ton about working in the virtual world and social media space by spending time with them on the project. And yes, it did come with a trip and some Second Life spending money!

[ VIEW VIDEO SUMMARY ]  
[ VIEW BLOG POST 1 ]   [ VIEW BLOG POST 2 ] [ VIEW BLOG POST 3 ] [ VIEW FLICKR SET ]

ASSIGNMENT: Samsung partnered with Superman Returns to highlight the latest line of electronics. We developed an AR type scavenger hunt site using ques from the Superman script and movie, as well as Samsung products. Users had to solve the puzzle using clues and tools that they found along the way.

RECOGNITION:
       2006 Horizon Interactive Awards Gold Award (Consumer Information)
       2006 IAC Awards Outstanding Microsite/Landing Page

[ VIEW ARCHIVED SITE ]

ASSIGNMENT: A very different kind of campaign for Wendy’s, the ‘Beadies’ were aimed at a younger target-set to rival the success Burger King had found with Subserviant Chicken (we even did a quick spoof on subservient chicken with this banner - http://www.amathis.com/stuff/dominantBurgerV2.html). We utilized a lot of new media techniques including customized unbranded units, AIM skins, emoticons, and a main character ‘Square’ who led a number of engagement vehicles like daily ‘Squarisms’ and the School of music where you could record and send custom beadie music to your friends.

RECOGNITION:
       2006 Horizon Interactive Awards Gold Award (Consumer Information)
       2006 IAC Awards Outstanding Microsite/Landing Page

[ VIEW ARCHIVED SITE]  
[ VIEW BANNER 1 ]   [ VIEW BANNER 2 ]   [ VIEW BANNER 3 ]  [ AIM SKIN/EMOTICONS ]

ASSIGNMENT:Wendy’s 2005 Online Marketing campaign entitled ‘Do what tastes right’ included contextual and day targeted media units, both rich and traditional. All creative was produced in tandem with McCann Erickson’s traditional advertising campaign. What I love about these banners is how they used the technology to get your mouth watering. Banner one with the flaming exploding cursor is an all-time favorite product demo in my opinion. Also having the store locator in every banner helped drive traffic to franchisees.

[ VIEW ARCHIVED SITE ]  
[ VIEW BANNER 1 ]   [ VIEW BANNER 2 ]   [ VIEW BANNER 3 ] 
[ VIEW RICH MEDIA 1 ]  [ VIEW RICH MEDIA 2 ]  [ VIEW RICH MEDIA 3 ]

ASSIGNMENT:Launch campaign surrounding the black and decker line of laser levels. The campaign included traditional display units, rich media, partner site content destinations and a microsite.

[VIEW ARCHIVED SITE]  [VIEW RICH MEDIA 1]   [VIEW RICH MEDIA 2]   [VIEW MORE]